My colour and typography choices were inspired by warning signs to communicate awareness. I created the slogan "let go and we go" to communicate the message of the impact this act has on the world.
Don't Release Balloons
The piece is an awareness video on the topic of releasing helium balloons. While this act is littering, it is not included as part of the littering laws in most states around the world. This allows truckloads of balloons to be released into the sky everyday. Many people are unaware of the harmful impact this has to the environment and wildlife. If throwing rubbish on the ground is bad, where do you think the countless balloons are going? Releasing balloons is littering.